TikTok is introducing a fresh option that permits them to lessen the volume of AI-created videos appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global rollout. This development comes amid a rise in AI content, driven by recent AI video creators.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising content creators on another major platform only show content made by AI. A significant portion of this content is considered “AI slop”, a term for inferior, factory-style content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to give people the option to adjust the amount of that, according to their own likes,” stated a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its network identified as AI-generated. Overall, more than 100 mn media items are uploaded to the platform each day, making AI content a limited percentage of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of AI content they view by opening the content preference setting in the app and choosing the AI content topic. Further subjects that can already be modified under the setting cover news, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s rules oblige users to tag convincing AI-made content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be removed under its user guidelines.
In addition, the platform will now apply an artificially created watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This action is aimed to deter users from trying to circumvent the tagging system.
Responsible AI Funding
The company is additionally launching a $2 million awareness program for experts and institutions to develop learning resources about ethical AI use. This initiative will assist non-profit groups dedicated to teaching computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid debate over intentions to cut jobs for hundreds of content moderators in Britain. It is expected to cut a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but AI can shield workers by eliminating the most distressing content before it gets reviewed by staff. TikTok reported a notable drop in explicit and harmful content seen by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
